Houston Chronicle: Museum Guide

The AAM 2011 Local Host Committee is excited to be working with the Houston Chronicle on its first ever museum guide!

On May 22, the Houston Chronicle will publish Museums of Texas, an in-depth look at museums from around the state, large and small.  Editorial coverage will focus on industry trends, interviews with museum directors and collectors as well as the Chronicle’s editorial staff picks for the 25 best little museums in Texas. It will also include a statewide calendar of exhibits and events.

All museums are encouraged to submit their note-worthy information, story ideas and pitches directly to features editor, Melissa Aguilar, at melissa.aguilar@chron.com, by March 1.

Melissa’s recommendation was to think of it like this — if museums had ONE thing to tell her or ONE thing that they would want people to see or do at their museum in 2011, what would that be? That’s what she wants to know.

The museum guide will be included in the Chronicle’s full Sunday distribution of 515,236 and prior to the publish date, the Chronicle will send an e-blast to their database of one million+ opt-in participants, alerting them about the section. Additionally, an interactive version will be available at chron.com where readers will be able to view content and link directly to an advertiser’s website through the ad.

Museums of Texas is made possible through advertising and the sales team has begun outreach to museums across the state for support. They developed the following special rate structure for the section:


Full page                     $8,250

Half page                    $5,350

Quarter page               $3,610

Eighth page                 $2,565

 The Chronicle will print 50,000 overruns of the section to be given to advertising partners for additional distribution. They will also create a special AAM guide to wrap overruns of the section which will be included in the AAM Conference tote bags, serving as a resource to all attendees.    

The AAM 2011 Local Host Committee supports the Museums of Texas guide and encourages all museums in Texas, especially those within the greater Houston area and those participating in the 2011 AAM Annual Meeting & MuseumExpo, to purchase an ad.  If necessary, museums can collaborate with one another to purchase co-op space in the guide.

For advertising information, please contact Lorna Potter at lorna.potter@chron.com or 713-362-2724.

It is our hope that Museums of Texas will help to raise the profile of museums throughout Houston and the state with entertaining and insightful editorial coverage. And with the support of advertisers, we will encourage the Houston Chronicle to make this an annual section so we ask that you please support it in any way that you can.

–Laura Jones
Dancie Perugini Ware Public Relations
AAM 2011 Media Relations Task Force Chair


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