Sneak Preview: Living the Brand

Wrapping up our series of discussions with session chairs is “Living the Brand.” Hear what Amy Ritter Cowen, Executive Vice President, Marketing, PR & Guest Experience, John G. Shedd Aquarium, Chicago, has to say about integrated brand into all aspects of operations.

Museums of tomorrow must move beyond isolated brand communications to total acceptance and integration of the branded mission. Experts will examine hiring/training, communication products, exhibit selection, education classes and customer service practices.

This session takes place Monday, May 23 from 9-10:15 AM. Presenters include Edward Bailey, Vice President, Brand Development, Austin City Limits, Austin, Texas; Meghan Curran, Director of Marketing, John G. Shedd Aquarium, Chicago; Cynthia Kenny, Owner, Cynthia Kenny Creative, Cincinnati, Ohio; and Casey Steadman, Chief Operating Officer, Atlanta History Center.

–Dewey Blanton, American Association of Museums

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